Maintaining a diverse portfolio of both affordable and market rate properties, which was more heavily weighted toward affordable, Beacon Communities was in a perpetual state of pricing their market-rate apartment units within an affordable mindset. “Effectively, we had no idea how much money we were leaving on the table,” says Beacon’s Marketing Director John Reardon. “Collectively, we needed a better system to maximize our overall revenue potential and move out from under the glass ceiling pricing associated with affordable approaches.” (Click here to link to the full story)